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Monday 28 November 2011

Music Magazine-Web based Research

There are many music magazines around which are aimed at different people of different age groups and genders. They cover all different genres of music and are widely available on the market. Here are just a few examples:

Rocksound magazine is a UK magazine which is all about the genre of rock music. Their aims were to be less commercial whilst giving coverage to more well known acts. Its target audience is teenage boys. Its first UK issue was released in march 1999, edited by Freeway press Inc. It is released monthly at the price of £3.99 and its total circulation is 15,005. The magazine was bought out by its director, Patrick Napier in December 2004.Not only is it a magazine, it has links to other media such as, online and on TV.

The front cover has a current and well known band 'All Time Low' on the front which covers up the masthead, this indicates they are the most important and main feature of the magazine. On the cover it also has small images of other members of popular brands which gives us an idea of whats inside and will also attract a wider range of potential buyers. It has cover lines such as 'free CD!' to further entice their target audience to buy their magazine. The magazine cover is filled with cover lines which makes us feel like its full of articles and is a must-buy.

NME magazine is a bigger and more popular UK music magazine. It started as a music newspaper, which has been published weekly since 1952 however by the 1980s it eventually became a magazine format. Its total circulation in June 2010 was 33,875, The total circulation has now gone up to 56,284. The editor is Krissi Murison became the 11th editor on 29th July 2009. The company its owned by is the conglomerate IPC media (Time Warner Inc.)   In the 1970's it became the best selling British music newspaper. An online version of NME was launched in 1996 and has 5 million users per month. Not only does it have links with magazine and online but also radio, TV and mobile. The target audience is a mass audience of men ages 17-30 however the average age is 25. The magazine features  popular music from Punk Rock to Chart. It sells for £2.20 and is read by 73% male and 27% female readers. I found most of my information from here because I knew it was a reliable source. It gives you useful statistics such as  84% think the magazine gives them what they want spending an average of 46 minutes reading each issue. This has given me the idea to do a questionnaire for my magazine to hand out to students my age about what people think I should include in my music magazine.

The cover of NME has a well known and popular female singer as the main background image, her pose is confident and edgy, which makes it eye-catching. The masthead 'NME' and the word 'Rihanna' are the same colour font and are both in block capitals, which creates a big impact, indicating what features inside the magazine. There's other well known names in the cover lines attracting other potential buyers that might see a number of other artists they like. The reduced pallet used and lack of cover lines doesn't make it look over crowded and the bright pink/purple colour stands out against her dark outfit and the grey background colour.

Rolling stones magazine is a music magazine based in the US, which is released every two weeks. In 1967 the  Rolling Stone was founded in San Francisco by Jann Wenner, who is still editor and publisher as well as music critic, Ralph J. Gleason. Its total circulation of 2011 is 1,467, 739 and because of sticking to their usual content it has seen a circulation increase. Its first ever issue was published on November the 9th, 1967 however it was well known for its political coverage in the 1970's and then eventually the format of the magazine was changed in the 1990's to appeal to younger readers, focussing more on pop music and television. 

The front cover has the well known 'Adele', who strongly dominates the music industry, as the cover image. She is giving direct address and and her name is a cover line in white making it eye catching. The Masthead is the only red colour font on the page which again makes it easy to read because it stands out. They have used a very reduced pallet of only red and white, making it have a sophisticated look to it. The cover doesn't look cluttered with cover lines placed only down one side of the page. All of these elements gives wider appeal.

Q magazine is a popular UK music magazine, which is released monthly. Its founders are Mark Ellen and David Hepworth and was first published in October of 1986 by the Bauer Media Group. The editor is Paul Reese who is the former editor of Kerrang magazine. Its total circulation is 80,418. It sets itself away from other media press because it has higher standards of photography and printing aswell as being published monthly. Most of the magazines content is of interviews with popular music artists however it has an extensive review section featuring new releases and live concert reviews. Every other month the magazine Q and its sister magazine Mojo  (also owned by Bauer) have a special edition. 

The magazine's masthead only consists of the one letter 'Q' This makes it really easy to stand out with it being in a white block capital with a red background. The cover image is a full body shot of well known band member Florence Welch looking glamorous in skimpy clothing, this shows us that the magazine is targeted at older music lovers. It colour scheme of red black and grey doesn't make the magazine genders giving it wider appeal as well as a sophisticated look, adding attraction to potential buyers. The banner with the cover line 'Free music inside' really pulls audiences in and the other images of popular landmarks makes us also intrigued and want to read more, while again giving it a glamorous look to the front cover, appealing to its target audience.

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